Innovation and creativity support via chance discovery, genetic algorithms, and data mining

by Xavier Llorà and David E. Goldberg, Yukio Ohsawa, Naohiro Matsumura, Yuichi Washida, Hiroshi Tamura, Masataka Yoshikawa, Michael Welge, Loretta Auvil, Duane Searshmith, Kei Ohnishi, and Chen-Ju Chao (2006).

New Mathematics and Natural Computation, World Scientific, pp. 2(1):85–100. Link to the Journal publication.

Abstract

Creativity protocols and methodologies tend to be time consuming if applied manually. This paper presents how information technologies can support innovation and creativity for collaborative scenario creation and discussion. The fusion of change discovery, genetics algorithms, and computer-supported collaborative tools provide computational models of innovation and creativity. The proposed technology allows groups of participants in a creative processes to have pervasive access to the analysis of the current scenario in real time. This paper introduces such innovation technologies gathered in the DISCUS project, and summarizes initial successful usages of DISCUS on marketing research workshops.